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20 Years of Quality Milestones Mark United Arab Emirates’ Journey to Excellence

Summary: To enhance the competitiveness of organizations and the nation as a whole, the United Arab Emirates (UAE) in the 1990s instituted a number of strategic quality and excellence initiatives to improve quality and customer service. Leaders have spearheaded the adoption of recognition programs, e-government initiatives, research, and key partnerships with quality-focused associations. The adoption of quality frameworks and standards has led to significant improvements in quality, productivity, customer experience, and improving UAE’s competitive ranking in the world. Although challenges remain, there is optimism and passion for quality, and the journey toward excellence continues.

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