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Four Steps to Making Strategic Alliances Work for Your Firm

Summary: Many companies approach alliances in the same manner as they approach quality problems - with a quick fix that may lead to unexpected problems. In creating a successful alliance, executives need to recognize and address the special strategic and organizational challenges that occur in four distinct stages of the alliance-building process. First, the company's own alliance strategy must be developed as a foundation. This will allow executives to identify appropriate action steps, communication plans, and checkpoints that will increase the likelihood of selecting an appropriate partner. Second, create a joint alliance strategy to clarify each company's expectations, roles, and responsibilities before finalizing agreements. With knowledge of the other party's corporate culture, a positive give-and-take relationship will foster a productive alliance. Third, co-develop policies and systems according to the needs of the alliance. Fourth, periodically evaluate and adjust the alliance to serve the needs of both companies. A flexible and collaborative relationship built upon these foundations can accomplish more than what any one company can achieve alone.

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  • Topics: Human Resources
  • Keywords: Organizational design,Needs analysis,Management styles,Interactions,Human relations,Diversity,Cultural change,Communication,Partnerships,Business plans
  • Author: Harper, Pamela
  • Journal: Journal for Quality and Participation