The "Big 10" Innovations Killers: How to Keep Your Innovation System Alive and Well

Summary: It is often difficult for organizations to foster innovation among their employees. Among the reasons for innovation failure are: not creating a culture that supports innovation, not getting buy-in and ownership from business unit managers, not having a widely understood process, not allocating resources to the process, not tying projects to company strategy, not spending enough time and energy on the �fuzzy front end,� not building sufficient diversity into the process, not developing criteria and metrics in advance, not training and coaching innovation systems, and not having an idea management system. What is needed is a framework for a straightforward approach to stimulating creativity and innovation on a daily basis. InnovationDNA provides such a framework through seven operational elements: challenge, customer focus, creativity, communication, collaboration, completion, contemplation, culture, and context.