A CFO's Strategy for the Human Side of Change

Summary: Rob Lebow, author of A Journey Into the Heroic Environment, relates the story of a recently promoted executive with new ideas on how to improve his company. Readers follow a conversation the executive has with his administrative assistant that explains Lebow's TransAction Zone Thinking (tm) concepts. This theory holds that every employee is capable of making customer-focused decisions because he or she is accountable and responsible, which creates a sense of ownership among employees.