Exclusive Content & Downloads from ASQ

Total Quality Strategies in Industry: The Experience of Two Multinationals in Brazil

Summary: In the race toward increasing competitiveness, a growing number of firms are adopting total quality strategies. Multinationals are taking the lead. This article provides some insights into the deployment of these strategies in Brazil, focusing on the experience of two prominent multinational firms. A few significant practices in connection with the soft and hard changes carried out during strategy implementation are expounded. The practices that have contributed to essential, but difficult, cultural change are examined. The supportive role of information technology is highlighted, as well as the importance of certain organizational provisions. The significant influence of Brazil's economic and market conditions on the shaping of total quality strategies is also emphasized.

Anyone with a subscription, including Site and Enterprise members, can access this article.

Other Ways to Access content:

Join ASQ

Join ASQ as a Full member. Enjoy all the ASQ member benefits including access to many online articles.

Subscribe to Quality Management Journal

Access this and ALL OTHER Quality Management Journal online articles. You'll also receive the print version by mail.

  • Topics: Change Management, Process Management, Customer Satisfaction and Value
  • Keywords: Competitiveness,Computer industry,Continuous improvement (CI),Cultural change,Strategic planning,Electronics industry,Process management,Quality philosophy,Quality improvement (QI),Customer satisfaction (CS)
  • Author: de Macedo-Soares, T. Diana L.v.A.; Chamone, Sergio G.R.
  • Journal: Quality Management Journal