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A Comparative Study of Attitudes of U.S. and Asian Managers Toward Product Quality

Summary: This article explores the perceptions of U.S. and Asian managers with respect to different dimensions of product quality, and investigates some of the implications of these differences. Survey data obtained from both U.S. and Asian firms in the electronics industry are analyzed using cross tabulations. Several hypotheses relating to the managerial perceptions of product quality are tested. Specifically, size of the firm (as measured by the number of employees), managerial level, duration of employment, and geographic location are found to be significantly related to attitudes regarding quality.

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  • Topics: Total Quality Management
  • Keywords: Total Quality Management (TQM),Benefits
  • Author: Yavas, Burhan Fatih; Burrows, Thomas M.
  • Journal: Quality Management Journal