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A Tale of Two QFDs

Summary: Quality function deployment (QFD) has become a widely used tool in the production development process. It helps design teams gather the wants and needs of the customer and organize and utilize these data so that a product that satisfies the customer will be developed. One of the reasons forthe success and acceptance of QFD is that it is a very versatile tool. The traditional matrices and processes can be modified in many different ways to fit the needs ofthe product team. Like any innovation, however, QFD in practice has been implemented with varying degrees of success. This paper examines two QFD projects, one commercial and one defense, in order to identify the factors that favor successful implementation. It is posited that successful QFD requires both implementation effectiveness as well as the strategic accuracyof adoption - Firms needs to adopt QFD for the right reasons, and effectively implement it once the choice has been made.

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  • Topics:
  • Keywords: Case study,Implementation
  • Author: Comstock, Tammy North; Dooley, Kevin
  • Journal: Quality Management Journal