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Environmental Uncertainty, Strategic Orientation, and Quality Management: A Contingency Model

Summary: [This abstract is based on the authors' abstract.] A contingency model relating quality approach, strategic orientation, and environmental uncertainty is proposed to maximize organizational effectiveness in implementing quality management practices. The model stresses that quality assurance, total quality management, and total quality learning need to be congruent with a certain strategic orientation and level of environmental uncertainty to assure successful implementation.

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