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Teaching Strategy and Policy Using the Baldrige Award Criteria

Summary: [This abstract is based on the author's abstract. A longer abstract is available on the journal's website]

Before teaching an MBA course in business policy, it was decided that direct experience in building a strategic plan was better than analyzing case histories. Students were instructed to solicit organizations as clients and to form themselves into two to six person teams. A how-to model was sought in textbooks to help students in the strategy development process. The implicit model contained in the Baldrige Award criteria for excellence was used to extract a how-to model. After analyzing certain of the criteria, students determined how to proceed. They collected data from company files, management interviews, industry and business publications, and library references. Problems of incomplete data, recalcitrant managers, conflicting priorities, motivational avoidance, and other elements were encountered, and students developed measures for dealing with them. Collected data were analyzed using methods from the textbook assigned. By the end of the semester, the students had created complete strategic plans and presented them to the client firms. Companies and students both felt that the experience had enriched them.

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  • Topics: Baldrige Program
  • Keywords: Case study,Education,Malcolm Baldrige National Quality Award (MBNQA),Strategic planning,Management
  • Author: Becker, Selwyn W.
  • Journal: Quality Management Journal