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One Size Does Not Fit All: Utilizing Quality Function Deployment for Course Design

Summary: [This abstract is based on the authors' abstract.] Workplace requirements continually evolve to keep pace with the developing global market. To meet ever-increasing standards, educational institutions have been investigating methods to prepare students for future employment. Course modifications should be carefully considered to meet the requirements of all stakeholders, including those of the students. The objective of this research was to provide students with a stronger overall learning experience that tailors the teaching methods to a student’s individual learning preferences. A comprehensive survey was provided to an undergraduate class at Missouri University of Science and Technology. The survey documented the student’s individuality when learning and made note of his or her expectations from the class. After documenting this information, quality function deployment, an organized approach to take the voice of the customer into the design of products and services, was used to modify the course design. The results indicated the implemented techniques and tools were beneficial to the students and helped their comprehension of the course material. The outcome provided students with an overall better learning experience while improving content retention and engagement.

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  • Topics: Total Quality Management, Quality Function Deployment
  • Keywords: Learning styles, Motivation, Curriculum, Teaching, Voice of the customer (VOC), Quality function deployment (QFD)
  • Author: Ezzell, Julie M.; Cudney, Elizabeth A.; Phelps, Julie A.; Mazur, Glenn H.;
  • Journal: Quality Management Journal